The Couturier

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Hello everyone! Today we are going the talk about the legendary designer Pierre Cardin. So let’s start! Pierre Cardin was an Italian-French fashion designer of clothes for women. He was also one of the pioneers in the design of high fashion for men. After he moved to France with his family, he began to work with Paquin, one of the famous fashion designers in the early 50s. He worked with Elsa Schiaparelli. While working with Schiaparelli, he met Jean Cocteau who was the filmmaker of the movie La Belle et la Bête (the beauty and the beast). Cardin designed the masks and the costumes of the movie. Later, he became head of Christians Dior’s atelier in 1947. Among the biggest brands of the time, Cardin founded his own fashion house in 1950 and started design masks and costumes for the theaters. Let’s see how this adventure continued.

With the rising power of the ready-to-wear industry, Cardin joined this industry and he presented his first ready-to-wear collection for women in a department store in Paris. The following year he opened his first boutique “Eve” at the 118, rue du Faubourg Saint-Honoré. Cardin introduced the bubble dress that was a worldwide triumph. In 1960, he launched his first ready-to-wear collection for men. The high point of menswear was the suits for the legendary group Beatles. He was a visionary man to understand that we should take a look post-war situation of the world. Yes, World War II ended; however, the new war called Cold War began between the USA and the Soviet Union. Since the Space Age officially began with the Cold War, fashion designers and brands designed collections inspired by space. The futuristic themes of the collections changed what we wear today. Cardin was one of the leading fashion designers who made space age collections. He became the first civilian in the world to put on the spacesuit. He was very impressed by traveling to the moon. In 1974, he became the first couturier to be on Time magazine’s cover. Here is an interesting point. He adored to Asia. He traveled to Japan and China. The travels to Asia was the courier of high fashion including the Asian aesthetic for the first time. In 2007, Cardin presented his collection in the Gobi desert in China. Following this, his collection was presented on an aircraft carrier in Tianjin, China. For the anniversary of 40 years of presence in China, an extraordinary fashion show was organized on the Great Wall of China. Apart from these, his designs were exhibited in the largest and most prestigious museums in the world. He also designed interiors of the cars and planes as well as clothes. He was a very versatile man.

Now, I would love to talk about his design aesthetic. Being a fashion designer means keeping up with the time and creating new collections at least twice a year. He embraced the futuristic elements and bold structural shapes when he was inspired by space. The silhouettes that he embraced shaped the future of street style today. In the 70s, his aesthetic took a dramatic turn to softer, more fluid silhouettes. In the end, he was an unpredictable couturier.

Pietro Costante Cardin was one of the most talented and visionary designers in history. I wrote the review for his memory. I would love to end the it with a quote of him.“I was very lucky, I was part of the post-war period when everything had to be redone.” Rest in peace, Mr. Cardin.

“In red” in 2007

Berfu Çifci

Stay in fashion, fellas.



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